Board Game Cafe
project
Board Game Cafe
Industry
Game Cafe
Client
Blissy Bites
Start Date
03 June, 2024
problem
Identifying the Challenges at Game On
Game On struggled with low customer traffic and sales after launch. Poor branding failed to connect with the target audience, limiting visibility in a competitive market. Inconsistent staff training also led to subpar service, preventing the café from becoming a go-to spot for board game enthusiasts.
Market Research & Surveys
Brand Strategies & Marketing
Community Engagement
Staff Training Program
approach
Revitalizing Game On into a Community
We assessed Game On’s branding and marketing, engaging the target audience to refine its identity. Targeted campaigns and community events boosted visibility, while staff training improved customer service. This comprehensive strategy aimed to position Game On as a welcoming hub for board game enthusiasts.
- Rebranding
- Enhanced Menu
- Promotional Events
- Loyalty Program
result
Transforming Game On’s Experience
We refreshed Game On’s branding to emphasize community and inclusivity. Targeted marketing promoted themed events, boosting attendance, while a loyalty program rewarded regulars. Staff training enhanced customer interactions, turning Game On into a vibrant hub for board game enthusiasts.